Marketing in the Sky.

One of the many movies that I’m excited for this year is Chronicle. I didn’t even know the movie got pulled into theaters until recently, but I heard about it running the festival circuit a while ago. If you haven’t heard of it, the basic premise is that some kids stumble upon some superpowers and start wreaking a little havoc. The cool aspect of this movie is that its filmed like “found footage” film, like Blair Witch Project and the others.

They recently started some viral marketing for the film, which comes out this Friday, and its pretty awesome. They created some human-shaped RC fliers and let them fly in New York City to look like people actually flying across the sky like in the movie. Check out the footage below, I would probably freak out if I saw that.

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