25 APCs.

A.P.C. is one of my favorite brands out there right now, mostly, for their denim. Their high-end/quality outerwear is also really simple/clean and I hope to purchase some pieces in the near future. Its funny that for being one of my favorite brands right now, I don’t own a single piece of their product. I also, literally, just found out that A.P.C. stands for “Atelier de Production et de Création“, so I guess I’m not the biggest fan, but I do love their stuff.

In celebration of their 25th Anniversary, Parisian brand A.P.C. got filmmaker Thomas Tyman to create a video montage paying homage to the brand with showcases of different lookbooks, styles, and designs.

They also released a limited edition hoodie to commemorate the special occasion. The charcoal grey hoodie features an “87” graphic on the front, which refers to the year in which Jean Touitou established the brand. Since then the brand has been known for its effortlessly cool designs with its simplicity. A.P.C. also plans on releasing a few more collaborative items in honor of their anniversary, including a reinterpretation of the Nike Air Max and Nike Dunk.

via hypebeast

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