I might be hypebeastin‘ a bit, but everything that comes out of DONDA‘s doors is amazing. From the 2 Chainz B.O.A.T. album covers to, now, the music video for Birthday Song, DONDA has been the epitome of what bougie ghetto is and truly represents Kanye‘s design sense in the best way possible.
Directed by Andreas Nilsson, an executive/director under Kanye’s DONDA creative collective, the music video for 2 Chainz and Ye’s Birthday Song features an amazing pseudo-one shot take of an adult version of a backyard birthday party. The visual genius that is this music video has everything from eerie quadruplets to a crazy midget to a backyard circus, and possibly some hate crimes towards clowns. The more work I see from DONDA, the more I really want to work for them, and being that its a creative agency with Kanye West in charge doesn’t help either. Birthday Song is from 2 Chainz album, Based on a T.R.U. Story, which is in stores now.