Big Booty Heaux.

I might be hypebeastin‘ a bit, but everything that comes out of DONDA‘s doors is amazing. From the 2 Chainz B.O.A.T. album covers to, now, the music video for Birthday Song, DONDA has been the epitome of what bougie ghetto is and truly represents Kanye‘s design sense in the best way possible. Directed by Andreas Nilsson, an executive/director under Kanye’s DONDA creative collective, the music video for 2 Chainz and Ye’s Birthday Song features an amazing pseudo-one [Read More]

Ye Back in the Day.

I think Chris Danforth over at Hypebeast wrote everything I need to say about this video. “The past decade has seen Kanye West in the role of a designer, producer, entrepreneur, and much more. Alongside Nike, Louis Vuitton, and Louise Goldin for his own womenswear label debuted at Paris Fashion Week, most creative endeavors he contributes to undoubtedly receive critical acclaim. Most recently ‘Ye founded a design company named after his late mother; Donda. As an icon [Read More]


Oh, that Kanye West. He’s so crazy. Earlier tonight, Yeezy went on a bit of a Twitter rant, going about his recent fashion dreams and his upcoming ideas and projects for the future of not just him, but the world. Ye really knows how to make things deep. Do big things Ye, we’ll be waiting. I’ve compiled and cleaned up his Twitter rant for you guys to read below. Check it out. I appreciate everyone’s support for [Read More]