Big Booty Heaux.

I might be hypebeastin‘ a bit, but everything that comes out of DONDA‘s doors is amazing. From the 2 Chainz B.O.A.T. album covers to, now, the music video for Birthday Song, DONDA has been the epitome of what bougie ghetto is and truly represents Kanye‘s design sense in the best way possible. Directed by Andreas Nilsson, an executive/director under Kanye’s DONDA creative collective, the music video for 2 Chainz and Ye’s Birthday Song features an amazing pseudo-one [Read More]

This Is My Type of Party. [EXCLUSIVE Rock the Bells 2012 Re-Cap]

Sorry for the lack of updates, but I’ve been pretty busy lately. Not this past weekend, but the weekend before, I was given the chance to go and cover Rock the Bells 2012 in San Bernardino with my Power 106 family (who had the best presence by far at the event). As excited as I was to cover the events, I was not excited for the drive out there and the weather. The first day was almost [Read More]

Nicki, Big Sean, and 2NE1.

G.O.O.D. Music, Young Money, and YG all together in one video? You might be thinking that this is the collab of the century, but its actually just the new Adidas commercial with Jeremy Scott and his favorites: Nicki Minaj, Big Sean, and my favorite Korean pop sensation 2NE1. The new advertising campaign is called “All Originals Represent” and feature the artists representing different parts from all around the world. Hermann Deininger, CMO of the brand, says, “This [Read More]

Trukfit and Rebirth.

I’m a little late on this post, but I decided to post it anyways because as much as I hate Lil Wayne, this video is fantastic. Also the song is terribly catchy. I think the production and art direction of this video is amazing. Lil Wayne’s video for his track “My Homies Still“, which features Big Sean, features the two artists literally turning a suburbia upside down in a truly psychadelic way. Oh and it features a [Read More]

GOOD and Complex.

Complex Magazine has always been one of my favorite magazines, mostly because of their amazing covers and features. I guess I could be biased because of my love for the hip-hop and the culture, but in terms of design and coming from a background in print design, I think its a great magazine. The August/September issue of Complex Magazine has brought together the key members of the G.O.O.D. Music family for a great in-depth interview and photoshoot [Read More]

That A-Trak Money.

I probably first heard of A-Trak back when he toured with Kanye West back in 2004. I kind of forgot about him after that and recently just started his listening to his stuff again, both the live mixes and the Fool’s Gold stuff. He’s probably one of the best DJs out there right now, but producer-wise we’ll see. A-Trak shows off his more humorous side with this new video showing off his mixing and scratching skills with [Read More]