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Designing Logos.

Posted by allenjaelee on July 20, 2012 | Design
Screen shot 2012-07-18 at 12.30.25 AM

Its late and I didn’t want to think of something more creative with the title, so as you can guess, this post is about creating logos. PBS‘s new OffBook series has been releasing some of the most interesting content and the newest video features the topic of logo design. The video talks about the importance and origins of logo design and then goes on to talk about the process that resulted in the creation of the OffBook [Read More]

Tagged design history, design process, logo, logo design, mobil, nabisco, offbook, PBS, rolling rock, target, video, xbox

Super Rebranding.

Posted by allenjaelee on January 23, 2012 | Art, Design, Entertainment
dc-comics-unveils-new-identity-1-1

I’ve been hearing and reading about the new DC Comics rebranding for a while now. The concept behind the new logo and marketing is a two layered image where the top layer is unveiling the bottom layer, much like how DC’s heroes take off their masks to unveil their true identities. The logo shows the letter D peeling back its upper right corner as the letter C, under, is revealed. The logo also will change depending on [Read More]

Tagged batman, dc, dc comics, green lantern, joker, logo, rebranding, superman

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