Blood and Gaga.

So Lady Gaga came out with a fragrance called Fame. The smell is based on blood and semen, supposedly. As gross as that sounds and even though I have no idea what it actually smells like, I think this is great. Lady Gaga also released a five-minute short film to promote this black liquid perfume and its pretty amazing. The dark, twisted, and psychedelic short film a lot of elements that you would expect from Gaga but [Read More]

Mark of the Spider.

I absolutely love viral campaigns. I don’t remember the first big one that I followed, but the whole idea of using viral marketing for films has been only around for a few years. The last good viral campaign that I can think of was for The Dark Knight, where they had interactive real-life scavenger hunts and other events that led to exclusive goodies and such. When The Amazing Spider-Man trailer premiered, people discovered a hidden link to [Read More]

Avengers Assemble.

Invincible Iron Man. The Incredible Hulk. The Mighty Thor. Captain America. And introducing Hawkeye. The upcoming Avengers film is something that I’ve been looking for since the project was first announced in the first Iron Man film. When I saw that scene at the end of the credits, I literally jumped out of my seat and screamed in joy. During the Superbowl, they aired a new TV trailer for the Avengers film with a lot of new [Read More]

Marketing in the Sky.

One of the many movies that I’m excited for this year is Chronicle. I didn’t even know the movie got pulled into theaters until recently, but I heard about it running the festival circuit a while ago. If you haven’t heard of it, the basic premise is that some kids stumble upon some superpowers and start wreaking a little havoc. The cool aspect of this movie is that its filmed like “found footage” film, like Blair Witch [Read More]

Honest Tees.

Viktor Hertz is a graphic designer hailing from Sweden. One of his recent projects that he has released is called “honest logos“. He takes logos recognizable from around the world and makes slight alterations on them in order to make them more “honest” to what the brand is about or doing now. These “re-branding” logos kind of make you think about how these big brands affect you and your generation.